Spanish Telco Builds Digital Assistant to Engage Customers on New Levels

Learn how multinational telco Telefonica used the Azure Bot Service and Microsoft Cognitive Services to build and support Aura, an intelligent conversational agent for multiple services. With Aura, Telefonica customers can manage their products and services with the company, get real-time support, or just change the TV channel, all through natural voice interaction and personalized user experience. Telefonica used Microsoft AI technology to meet its deadlines, reduce development cost and effort, move customer loyalty to a new level, and generate new business opportunities.