Telefonica was founded over 90 years ago, and because they keep evolving, they keep growing. They remain one of the largest telecommunications companies in the world because they are digitally transforming themselves with AI. With Microsoft AI, they’ve developed a conversational agent, Aura, which is engaging in new ways with millions of customers across six countries. They earned the title of ‘Most admired European Telecom’ from Fortune because of their success with digital transformation.
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