The PGA TOUR is all about the moment. Every tournament, course, stroke and player adds their own stories and statistics to the PGA TOUR’s rich history. The PGA TOUR partnered with Microsoft to develop the PGA TOUR Content Relevancy Engine (CRE), a solution that uses Microsoft Azure technologies, including advanced analytics and AI, to mine the TOUR’s archives and surface unique stats and personalized content, providing a heightened understanding of player and tournament insights as they’re happening live. CRE helps PGA TOUR broadcast producers and digital marketing teams by finding patterns and sifting through content, so they can do what they do best: tell stories that engage more fans.
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